About me.

Hi, I'm (Ger)ard Simpson.

I'm a Santa Monica- based designer focused on branding, interactive design, print & digital production.

So, Who am I?

I was born in Dublin, Ireland in 1988. I grew up with very little resources but a lot of determination. I decided to become a designer at 17, dropped out of school and worked in a print shop for a few years. I went back to study at the National College of Art & Design and earned my degree in Graphic Design & Illustration. I then decided to travel and broaden my horizons - so I moved to New Zealand, The Netherlands, back to Ireland, and eventually settled in Los Angeles, CA.

I consider myself to be a Hybrid Designer.

What that means is I've acquired a wide range of skills and have developed an ability to pivot from creative to technical roles as the project requires. My responsibilities have varied from creating awesome designs for digital, interactive and print formats through to being responsible for brand style guides, website design/development and designing animated HTML5 web banners.

I love to learn & develop my skills and I thrive in a team environment where we can share knowledge, stories & elevate each others' talents.

My Objectives.

I'm looking to join an ambitious company where I can work as part of a team developing brand/marketing strategies & visual identities. I would love to expand on my skills and learn more about direct marketing techniques and further develop my web design & UI/UX expertise.

My Skills.

Graphic Design & Animation

Photoshop CC (expert)
Illustrator CC (expert)
InDesign CC (expert)
Animate CC (expert)

Motion & 3D

After Effects CC (intermediate)
Premiere Pro (intermediate)
Cinema 4D (basic)

Web Design

Webflow (expert)
Squarespace  (expert)
Shopify (intermediate)
Adobe XD/Sketch/Figma (intermediate)
HTML & CSS (basic)
SEO auditing/implementation (intermediate)


Project management
Team cooperation & leadership
Strong written & verbal communication
Insatiable learner
Sociable & outgoing personality


Hamagami/Carroll - Los Angeles, CA

Digital Production Artist - '15 - Present
In this role my main responsibilities were generating compelling digital assets for web, social media and advertising mediums. I became the 'go-to guy' in the company for all things digital, from web design ideation to HTML5 animation techniques.

A key part of my role was my ability to manage projects from conception through to execution, including overseeing a team of designers and communicating with executives to set targets and manage expectations.

Senior Production Artist - '12 - '15
My role as Senior Production Artist primarily consisted building and creating assets for our creative team to utilize across all of our projects. I was responsible for establishing the graphic style and ensuring our high standards were maintained on every single project we delivered while also being available to brainstorm better techniques and offer assistance and troubleshooting to the rest of our design department.

Image Center Group- Auckland, NZ

Graphic Design & Pre-Press - '09 - '11
ICG is New Zealand's largest communication group with a commanding presence in the design, interactive and print industries.

My primary role at ICG was to create compelling designs and engaging editorial products for the numerous special interest magazines, both on their print and digital properties. I worked with a large team to strategize and execute multimedia projects from start-to-finish.

Robot Display - Dublin, IRE

Graphic Design & Print Production - '05 - '06
Robot Display is a specialist event designer located in Dublin, Ireland. Over the years they have established themselves as the go-to company for large event displays and have become specialists in designing amazing movie premiere experiences.

My responsibilities at Robot were mainly to create beautiful event displays and guest experiences. This included idea generation, graphic design, printing, installation and strategizing the flow of an event to maximize the exposure of each brand.


National College of Art & Design - Dublin, IRE

Bachelors degree in Graphic Design & Illustration.

Graphic Designer
Brand & Interactive Services