Bral & Associates
Web Design / Brand Identity / Print Collateral
About Bral & Associates
Bral & Associates are a law firm in Century City, CA that specializing in personal and workplace injury claims. They have been in business for over 20 years but were starting to lag behind their competitors in the online world.
The brief was to create a professional business logo, brand identity and website that would drive client conversions. I was tasked to utilize the colors blue & gold, but otherwise had no direction. The main challenge with this site was how to convey the vast amounts of legal text and information in a way that was easily digestible and aesthetically pleasing.
The first step in this process was research, research, research. I was new to the field of legal design so I decided analyze Bral & Associates' competitors to see what the were doing right/wrong and how the were using this to generate and convert leads. Armed with this knowledge I then set about wireframing the website with conversion in mind and making sure to break down information in smaller blocks, using imagery and infographics wherever possible.
The final result was a sleek, powerful website that can grow with the company in the years to come.